{"id":3321,"date":"2025-09-11T11:00:00","date_gmt":"2025-09-11T11:00:00","guid":{"rendered":"http:\/\/www.blissfulyogaandmassage.com\/?p=3321"},"modified":"2025-09-11T12:46:31","modified_gmt":"2025-09-11T12:46:31","slug":"sales-email-vs-cold-call-when-to-use-each-according-to-data","status":"publish","type":"post","link":"http:\/\/www.blissfulyogaandmassage.com\/index.php\/2025\/09\/11\/sales-email-vs-cold-call-when-to-use-each-according-to-data\/","title":{"rendered":"Sales email vs. cold call: When to use each, according to data"},"content":{"rendered":"

Sales is about getting the right message in front of the right prospect. It\u2019s as simple as it sounds, but over my career I\u2019ve seen a substantial and accelerating evolution in the methodologies salespeople employ to accomplish that goal.<\/p>\n

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Despite that change, one thing has remained the same in my mind: Successful cold outreach is built on strategy, not on chance.<\/p>\n

In this article, I\u2019m going to look at two of the main outreach methods sales pros rely on to keep pipelines full. If you\u2019re torn between cold email vs cold call outreach, I hope this deep dive will give you a better idea of why and when to use each one.<\/p>\n

Table of Contents<\/strong><\/p>\n