{"id":3321,"date":"2025-09-11T11:00:00","date_gmt":"2025-09-11T11:00:00","guid":{"rendered":"http:\/\/www.blissfulyogaandmassage.com\/?p=3321"},"modified":"2025-09-11T12:46:31","modified_gmt":"2025-09-11T12:46:31","slug":"sales-email-vs-cold-call-when-to-use-each-according-to-data","status":"publish","type":"post","link":"http:\/\/www.blissfulyogaandmassage.com\/index.php\/2025\/09\/11\/sales-email-vs-cold-call-when-to-use-each-according-to-data\/","title":{"rendered":"Sales email vs. cold call: When to use each, according to data"},"content":{"rendered":"
Sales is about getting the right message in front of the right prospect. It\u2019s as simple as it sounds, but over my career I\u2019ve seen a substantial and accelerating evolution in the methodologies salespeople employ to accomplish that goal.<\/p>\n
Despite that change, one thing has remained the same in my mind: Successful cold outreach is built on strategy, not on chance.<\/p>\n In this article, I\u2019m going to look at two of the main outreach methods sales pros rely on to keep pipelines full. If you\u2019re torn between cold email vs cold call outreach, I hope this deep dive will give you a better idea of why and when to use each one.<\/p>\n Table of Contents<\/strong><\/p>\n <\/a> <\/p>\n Cold emails and cold calls are both effective prospecting tactics in their own ways. The difference between the two often comes down to volume and convenience versus directness and immediacy.<\/p>\n At a high level, cold emails are generally easier to scale, and they can be less time-consuming at higher volume than cold calls, whereas cold calls are more direct and have the advantage of speeding up (dis)qualification.<\/p>\n Let\u2019s take a closer look at each one, and I\u2019ll try to shed a more detailed light on the pros and cons starting with email.<\/p>\n <\/a> <\/p>\n Cold emailing can be a powerful outbound sales tactic if done right. As someone who has sent thousands of cold emails over the years, I\u2019ve experienced both the highs (new deals closed from a single well-timed email) and the lows (my emails disappearing into the void of spam folders).<\/p>\n Let\u2019s examine the pros and cons of cold emailing, and I\u2019ll share some firsthand tips for making the most of this method.<\/p>\n One major advantage of cold emailing is the ability to reach many prospects at scale with relatively little effort. With the right tools, a single rep can send personalized emails to dozens or hundreds of contacts in a day.<\/p>\n For example, I often use HubSpot\u2019s email sequence tool to automate follow-ups \u2014 if a prospect doesn\u2019t reply to my first email, they\u2019ll get a second touch a few days later automatically. This scalable nature of email is hard to beat, but it\u2019s important to be careful: Scale should never come at the cost of authenticity. Each message should feel like it\u2019s just for that specific recipient.<\/p>\n If you need some ideas about where to start your messaging, check out this list of Sales Hub Email Templates<\/a> for a good foundation.<\/p>\n Another benefit of cold emails is that they let the prospect respond on their terms. I\u2019ve had prospects reply to my cold emails at 10 PM or on the weekend \u2014 times I would never have called them.<\/p>\n By using email, you respect the prospect\u2019s schedule and give them more control, which often leads to more thoughtful replies instead of knee-jerk negative reactions when they feel ambushed. The key is to make your email compelling enough that they want<\/em> to respond when they have time.<\/p>\n Pro tip:<\/strong> Try ending emails with a question as much as possible. This kind of call-to-action (CTA) invites a response without cornering them into a hard commitment, and it fits the asynchronous nature of email.<\/p>\n Cold emails allow you to provide richer information upfront than you can in a phone call. In an email, you can concisely explain your value proposition and also link to supporting content.<\/p>\n For instance, when I email a prospect, I often include a link to a short case study or a client success story relevant to their company and industry. I might bullet out a few key benefits of our product, or even embed a chart or infographic if it strengthens the message.<\/p>\n Emails let you craft a narrative and ensure the prospect has all the context they need to understand your offering. Just be careful not to write a novel \u2014 brevity still wins.<\/p>\n When you send cold emails, you gain access to a wealth of data on engagement. Email tracking software can tell you if a prospect opened your message, what time they looked at it, whether they clicked any links, and more. These metrics are gold for a salesperson.<\/p>\n I\u2019ll give a personal example: I once sent a cold email to a CEO and saw through HubSpot\u2019s email tracking that he opened it five times and clicked the pricing link inside. He hadn\u2019t responded, but that was a strong buying signal \u2014 so I called and had a meaningful conversation.<\/p>\n With cold calls alone, you\u2019d never have that level of detail. Over time, data-driven optimization can significantly improve your cold email success.<\/p>\n Now for the downsides of cold emailing. The very convenience that makes email attractive also means your outreach can be easily ignored. Prospects receive a flood of emails daily \u2014 newsletters, promotions, internal messages \u2014 and an email from someone they don\u2019t know can quickly blend into the noise.<\/p>\n If I\u2019m focused too much on scale and personalization suffers, I might email 100 prospects and get only a handful of replies. If I invest sufficient time, I\u2019ll usually see open rates around 30% and 10-15% replies, but this scenario generally involves sacrificing the scale advantage we first touched on.<\/p>\n Even worse than being ignored is when your cold emails never reach the inbox at all. Spam filters and email deliverability issues are a constant concern in cold outreach. If your email looks too generic, contains spam-trigger words, or you send a high volume from a new email address, there\u2019s a risk your messages get flagged by email service providers.<\/p>\n I\u2019ve learned this the hard way several times. It can be a big blow to morale to hear crickets for a few days, only to run a deliverability check and realize that a significant portion of your thoughtful, carefully curated outreach has gone unseen.<\/p>\n Pro tip:<\/strong> Check deliverability at least once a week using one of the many free tools available.<\/p>\n When cold calls connect, you get instant feedback \u2014 positive or negative \u2014 which lets you adapt quickly. In a cold email, however, you\u2019re essentially leaving a voicemail in text form and waiting to see if it resonates. This lack of real-time interaction means it\u2019s harder to clarify points or handle objections.<\/p>\n If a prospect is confused by something in your email, they probably won\u2019t bother to ask for clarification; they\u2019ll just ignore it. Or if they\u2019re interested but have a specific question, they have to make the effort to reply and ask. And you already know that many won\u2019t.<\/p>\n Succeeding with cold email in a sea of competition requires standout writing and research abilities. Crafting a message that not only avoids spam filters but also genuinely engages a stranger is no small feat. You need a catchy subject line, a personalized intro, a clear value proposition, and a call-to-action \u2014 all in just a few short paragraphs.<\/p>\n Not everyone on a sales team will naturally have copywriting chops, so it often takes training and practice to get good at cold email writing. Additionally, doing research on each prospect (like mentioning a recent company accomplishment or a quote from them in an article) can dramatically improve response rates, but that time adds up.<\/p>\n Despite these cons, cold emailing is a staple of modern sales for good reason. The key is to maximize the pros \u2014 scalability, convenience, informative metrics \u2014 while mitigating the cons through personalization, persistence, and continuous improvement of your tactics. But how does cold emailing stack up against cold calling? Let\u2019s explore that next.<\/p>\n <\/a> <\/p>\n A cold call can be more personal than a cold email, and a voice on the other end of the line adds a human touch that a lot of remote-first, asynchronous business is lacking these days.<\/p>\n Calls allow for a dialogue that email simply can\u2019t match, helping you learn more about a prospect, deal with objections quickly, and then adjust your strategy in real-time to fit their needs as your conversation with them progresses.<\/p>\n Instead of sending several emails, finally getting a response, answering a few questions with more back and forth, and 6 weeks later determining the prospect isn\u2019t a good fit, cold calls can help accelerate the timeline and allow you to quickly disqualify leads.<\/p>\n Disqualifying is a key component of the sales process because it allows you to protect your most valuable resource: time.<\/p>\n Maybe you reach the wrong person who sends you to a better lead, or maybe you discover on a call that you can actually help with a different, bigger challenge at the prospect\u2019s organization. These opportunities are the product of a two-way conversation, and they\u2019re almost never going to be uncovered via email.<\/p>\n In general, I\u2019d say cold calling requires a bigger investment than an email campaign. You need data, dialers, integrations to check numbers against the DNC list or potential litigators, and other tools to try and help turn the frankly dismal conversion rate of cold calls into a positive ROI.<\/p>\n Setting all this technology up requires time and expertise, and then you\u2019ll need to find people to actually make the pitch.<\/p>\n It takes a certain type of person to shake off the absolute deluge of rejection that comes along with cold calling, and if you\u2019re not that type of person, doing a lot of it can definitely lead to burnout.<\/p>\n Particularly if your organization doesn\u2019t have the right tools to make the job easier, dialing over and over and getting silence punctuated by the occasional vehement rejection can feel like pushing a boulder up a hill over and over again.<\/p>\n Pro tip:<\/strong> If possible, physically move around during a calling block instead of staying seated. This small change can help preserve your sanity.<\/p>\n Cold calls, by nature, are intrusive. You\u2019re reaching out on your terms, when it\u2019s convenient for you, with the goal of achieving something for yourself by selling your product. Not surprisingly, people often aren\u2019t receptive to this kind of outreach, and even ideal customers can be discouraged from doing business with you if they feel pestered by annoying and intrusive calls.<\/p>\n Push too hard with cold calling, and you can even do damage to your organization\u2019s reputation.<\/p>\n <\/a> <\/p>\n So, with compelling pros and cons for both outreach methods, how can you decide which channel to use in a given situation? In this section, I\u2019ll walk you through my thought process.<\/p>\n First, consult a calendar and a clock. Statistically (as you\u2019ll see in the stats section below), phone connect rates rise as both the day and week progress. In other words, a person is more likely to answer their phone later in the workday and workweek.<\/p>\n That said, I like to reserve 3 PM and later of the prospect\u2019s local time as my prime calling hours. The same goes for Thursdays and Fridays \u2014 I regularly block out chunks of time on these days for the phone.<\/p>\n But what if a prospect doesn\u2019t pick up their phone in these timeframes? In that case, leave a voicemail. Response rates to voicemails also increase later in the day since checking phone messages is something people often do before heading home for the evening. Calling late is a win\u2013win.<\/p>\n On the other hand, the ideal time span in which to send emails is shorter but more frequent. While I draft cold emails throughout the day, I generally schedule them to go out either 10 minutes before the hour or 10 minutes after the hour.<\/p>\n These brief windows correspond with people leaving or going to meetings. What do they do with the few minutes they have to kill? Scroll through email on their phones. If you sync your email to be sent with the time your buyer is most likely to check their inbox, your message will pop up on top instead of being buried beneath all the rest.<\/p>\n What\u2019s your objective for this first outreach? To set up a meeting? Get some more information? Receive a referral? Figuring out your ask and categorizing it as \u201cweak\u201d or \u201cstrong\u201d will help you determine whether to call or email.<\/p>\n Strong asks<\/strong> require more commitment and action from the prospect. I would label requests for meetings, conference calls, or product trials as strong asks. Weak asks<\/strong> are informational in nature \u2014 think a prompt for feedback or a referral.<\/p>\n Once you know your objective and have determined if it\u2019s strong or weak, it\u2019s easy to choose between a call or an email. Strong? Pick up the phone. You might need to add context to really sell them on participation, and it\u2019s far easier to be persuasive on a phone call where you can smooth over objections in real-time.<\/p>\n If the ask is weak, draft an email. Don\u2019t take up the prospect\u2019s time on the phone unnecessarily if your request can be fulfilled with a few short lines of text.<\/p>\n It\u2019s interesting to note that most salespeople take the opposite approach \u2014 they ask buyers for meetings through emails and reserve simple questions for calls. Why? Because they\u2019re afraid of being rejected on a strong ask over the phone. Don\u2019t let fear block you from connecting with a buyer. Reverse this equation and watch your response rates climb.<\/p>\n Do individual contributors have assistants? Not usually. But do C-level executives? Almost always.<\/p>\n That\u2019s why the higher up your prospect is in an organization, the more likely you are to reach a live person when you call. Since a live conversation with anyone \u2014 regardless of whether they\u2019re the person you were trying to reach or not \u2014 trumps an email exchange, lean on the phone with buyers at the management level or above.<\/p>\n Plus, higher-level prospects are generally more comfortable on the phone and more accustomed to sales calls.<\/p>\n On the other hand, lower-level professionals are often away from their desks \u2014 traveling, working in groups, participating in meetings, and so on. Therefore, a rep is much more likely to connect with a prospect at this level through an asynchronous channel such as email, where the recipient can respond on their own time.<\/p>\n Some buyer personas favor a different communication style than others. Their preference depends on multiple factors: their age, the nature of their job, their industry, and more.<\/p>\n In general, Millennials like communicating by email more than over the phone. If you\u2019re reaching out to a younger buyer, take this into account.<\/p>\n You might find professionals in customer-facing roles are more amenable to talking on the phone because that\u2019s what they\u2019re used to. Those in internal jobs, however, might be more comfortable sending emails.<\/p>\n Use these generalities as guidelines, but don\u2019t be afraid to stray from them. If I get in touch with a prospect and we agree there\u2019s a case for continued dialogue, I\u2019ll often just ask which channels they prefer. With inboxes fuller than ever, you may be surprised how much business can happen via text.<\/p>\n Are things moving along at a swift cadence? Is your prospect almost always responsive? Are you positive they\u2019re ready and willing to close? Then an email to touch base or check on the status of a task or request shouldn\u2019t stall your deal.<\/p>\n If, however, your prospect is unresponsive, on the fence about your product\/service, or facing many levels of bureaucracy, it might be faster and easier to pick up the phone. If they answer, you can immediately present your ask and get a response. If you get their voicemail, leave your message and follow up with an email.<\/p>\n Now that you understand the qualitative cues to follow when deciding to cold call or email, let\u2019s take a look at what the research has to say.<\/p>\n <\/a> <\/p>\n <\/a> <\/p>\n Having looked pretty closely at cold email vs cold call outreach, you should be able to draw your own conclusions about what might work best in your given situation, factoring in your industry, your prospects\u2019 typical behavior, and your own personal skill set.<\/p>\n Take my opinion with a grain of salt, but I\u2019ve personally experienced a lot more success over the years by relying on cold emailing, and that will likely continue to be the main pillar of my sales strategy for two key reasons.<\/p>\n First, I have an English degree. I certainly didn\u2019t pursue that line of study with a sales career in mind (or really any career if I\u2019m being honest), but a strong background in communications has helped me craft laser-focused email outreach targeting key executives in high-value accounts.<\/p>\n I miss a lot more shots than I make. But, I\u2019m proud of my hit rate, and I make sure from the beginning that the wins are worth the effort.<\/p>\n Second, despite the headwinds facing cold email (increasing volume from AI, deliverability challenges, etc.), I still think it\u2019s a more favorable landscape than cold calls. Research from Zippia<\/a> indicates it took 3.68 call attempts to reach a prospect in 2007 and 8 attempts in 2021.<\/p>\n Today, I\u2019m guessing it\u2019s even higher. At the same time, a report from Baylor University\u2019s Keller Center cited a 330:1 call-to-appointment ratio<\/a> back in 2012, when calling was arguably a more favorable landscape. That\u2019s not a closed deal \u2014 that\u2019s a single appointment.<\/p>\n The choice will vary a lot based on your ICP and the industry you\u2019re selling in, but my own anecdotal experience tells me that my SMB prospects just don\u2019t want to be bothered on the phone.<\/p>\n The exception is when I have a personal connection, which is why I think the future of cold calling isn\u2019t really cold at all. I turn to the phone to capitalize on an existing connection, not to try to spark a new one from scratch.<\/p>\n And that\u2019s a key takeaway from my own experience that I think is universal in sales: It\u2019s imperative to take an omnichannel approach. Leveraging emails, calls, social media, and especially in-person events and networking is critical to building and maintaining a solid pipeline of opportunities.<\/p>\n Your weighted distribution will be unique to your own position, but the diversity of options will create more possibilities than a homogeneous approach.<\/p>\n Whether you\u2019re leaning one way or the other in the cold email vs cold calls debate, you\u2019ll need specific software to make the most of your efforts. Before we wrap up, let\u2019s look at just a few of the solutions available in each category.<\/p>\n <\/a> <\/p>\n As mentioned above, there are pros and cons to cold calls and emails. Ultimately, the choice comes down to what works best for you and the prospects you\u2019re working with.<\/p>\n Whether you decide to focus on calls, emails, or a mix of both, these tools can support your cold outreach efforts.<\/p>\n If you rely on cold emails for your outreach strategy, consider using HubSpot\u2019s free email tracking software. This tool connects directly to your inbox and notifies you when a prospect has opened or clicked on content within your email.<\/p>\n Email tracking software gives you valuable insight into the best time to reach out to your prospect and offers a complete summary of their email history with your company at a glance, so you know exactly what message was delivered when.<\/p>\n If you\u2019re ready to give in to a more sophisticated solution, Sales Hub<\/a>\u2019s Professional tier gives you access to powerful automation and email sequences, allowing you to automate your follow-ups, save time, and improve response rates.<\/p>\n Source<\/em><\/a><\/p>\n Outreach.io<\/a> includes a host of features that empower cold email campaigns.<\/p>\n Outreach.io is a sales engagement platform designed to streamline and automate the sales process, helping sales teams increase productivity and close deals more efficiently. It offers a suite of tools that enable users to manage customer interactions across multiple channels, including email, phone, and social media.<\/p>\n Key features include:<\/p>\n For me, a standout feature of Outreach.io is its ability to provide real-time insights into customer engagement. Sales representatives can see when a prospect opens an email or clicks on a link, allowing for timely and personalized follow-ups in response to key signals. This level of visibility helps sales teams prioritize more promising leads and tailor their outreach strategies effectively.<\/p>\n While Outreach.io offers a comprehensive set of features, some users have noted that the platform can be complex to set up and may require a learning curve to utilize effectively. Additionally, the cost of the platform can be a consideration for smaller teams or organizations with limited budgets.<\/p>\n However, for sales teams looking to scale their outreach efforts and improve engagement with prospects, I think Outreach.io provides a powerful solution that can drive significant results.<\/p>\n Smartlead.ai is a sales engagement platform designed to streamline and automate cold outreach efforts. The platform aims to enhance email deliverability and engagement through AI-driven personalization and dynamic IP rotation.<\/p>\n It offers features such as:<\/p>\n The platform\u2019s automation capabilities enable users to set up sequences with conditional logic, ensuring timely and relevant follow-ups based on recipient behavior.<\/p>\n Additionally, Smartlead offers robust analytics and reporting tools, providing insights into campaign performance metrics such as open rates, click-through rates, and conversions. These features collectively assist sales teams in optimizing their outreach strategies and improving overall efficiency.<\/p>\n Source<\/em><\/a><\/p>\n Hunter.io<\/a> is a comprehensive email outreach platform designed to assist professionals in discovering and verifying email addresses, thereby streamlining lead generation and cold outreach efforts.<\/p>\n Its core functionalities include:<\/p>\n Hunter\u2019s Discover feature is also a great way to find companies that match your ideal customer profile. The platform caters to a diverse user base, including sales professionals, recruiters, marketers, and business owners.<\/p>\n Its pricing structure offers a free plan with limited searches and several paid tiers to accommodate varying needs and scales of operation. While the platform is lauded for its accuracy and user-friendly interface, the thing that\u2019s kept me from personally exploring it is the lack of a direct LinkedIn integration.<\/p>\n For cold emailers who rely on a combination of HubSpot and LinkedIn Sales Navigator, Hublead is an incredible tool that integrates the two platforms. Import LinkedIn contacts directly into HubSpot, enrich contact data, and even sync LinkedIn messages to the contact\u2019s HubSpot record.<\/p>\n Finding Hublead saved me countless hours manually adding contacts and logging outreach, and it gave me much better visibility into the fruit of my LinkedIn outreach.<\/p>\n Pro tip:<\/strong> Build out HubSpot reports for metrics like connection requests sent, number accepted, message responses, and more to determine an ROI for outbound sales efforts on LinkedIn.<\/p>\n <\/a> <\/p>\n Source<\/span><\/a> <\/em><\/span><\/a><\/p>\n Aircall is a cloud-based phone system that caters to sales and support teams, offering a range of features to facilitate cold calling efforts. It provides a user-friendly interface with capabilities such as click-to-dial, call queuing, and real-time analytics. Aircall integrates with various CRM and helpdesk tools, allowing for seamless data synchronization and improved workflow.<\/p>\n I think one of Aircall\u2019s strengths lies in its scalability and ease of deployment, making it suitable for teams of varying sizes. Its real-time analytics and call monitoring features can help managers oversee team performance and provide timely feedback.<\/p>\n I\u2019ve used Aircall and found it to be pretty powerful, although my experience with the mobile app was a bit buggy.<\/p>\n Source<\/em><\/a><\/p>\n RingCentral is a unified communications platform that includes voice, video, messaging, and collaboration tools. For cold calling purposes, it offers features such as auto-dialing, call recording, automated note-taking, and CRM integration. RingCentral\u2019s mobile and desktop applications enable sales teams to make and receive calls from various devices, supporting remote work scenarios.<\/p>\n The platform\u2019s analytics and reporting tools provide insights into call volumes, durations, and outcomes, which can inform sales strategies. Its integration capabilities with CRM systems like HubSpot allow for efficient data management.<\/p>\n In my experience, RingCentral caters to larger organizations with more complex needs, meaning a smaller team focused strictly on cold calling might benefit from a more streamlined solution.<\/p>\n <\/a>Source<\/span><\/a><\/p>\n PhoneBurner is a power dialer and sales acceleration platform designed to increase outbound calling efficiency. It enables sales representatives to make calls without delays between connections, and it automatically logs activities and updates CRM records to save valuable time.<\/p>\n Features like voicemail drop help you combat low pickup rates, and it even sidesteps the cold email vs cold call debate by automating email follow-up.<\/p>\n The platform\u2019s analytics dashboard provides performance metrics, helping managers identify high-performing agents and areas for improvement. PhoneBurner\u2019s ease of use and integration with various CRMs make it accessible for teams looking to enhance their cold calling efforts.<\/p>\n However, its focus on phone-based outreach means that organizations seeking multi-channel engagement tools may need to supplement it with additional platforms. For teams prioritizing phone outreach and seeking to maximize call efficiency, PhoneBurner offers targeted features.<\/p>\n<\/a><\/p>\n
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Cold Email vs. Cold Call<\/h2>\n
Pros and Cons of Cold Emailing<\/h2>\n
Pro: You can scale your outreach efficiently.<\/strong><\/h3>\n
Pro: Prospects can respond on their own time.<\/strong><\/h3>\n
Pro: You can include more detail and resources.<\/strong><\/h3>\n
Pro: Email is easy to track and optimize.<\/strong><\/h3>\n
Con: It\u2019s easy for a cold email to get lost or ignored.<\/strong><\/h3>\n
Con: Deliverability and spam filters pose challenges.<\/strong><\/h3>\n
Con: There’s no real-time feedback or immediate course-correction.<\/strong><\/h3>\n
Con: It requires strong writing skills and research.<\/strong><\/h3>\n
Pros and Cons of Cold Calling<\/h2>\n
Pro: Cold calls can be more personal.<\/strong><\/h3>\n
Pro: Cold calls can help you move quickly.<\/strong><\/h3>\n
Pro: Cold calls can lead to unexpected places.<\/strong><\/h3>\n
Con: Cold calling can be expensive.<\/strong><\/h3>\n
Con: Cold calling can be demoralizing.<\/strong><\/h3>\n
Con: Calling prospects out of the blue is invasive.<\/strong><\/h3>\n
How to Decide Between Emailing & Calling<\/h2>\n
1. Time and Day of the Week<\/strong><\/h3>\n
2. The Ask<\/strong><\/h3>\n
3. The Level of the Prospect<\/strong><\/h3>\n
4. The Buyer Persona<\/strong><\/h3>\n
5. The Deal Momentum<\/strong><\/h3>\n
Cold Call vs. Email Statistics<\/h2>\n
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Which is more successful: Cold emailing or cold calling?<\/h2>\n
Cold Emailing Tools<\/h2>\n
1. <\/strong>HubSpot Email Tracking Software<\/a><\/strong><\/h3>\n
<\/p>\n
2. <\/strong>Outreach.io<\/a><\/strong><\/h3>\n
<\/p>\n
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3. <\/strong>Smartlead<\/a><\/strong><\/h3>\n
<\/p>\n
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4. <\/strong>Hunter.io<\/a><\/strong><\/h3>\n
<\/p>\n
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5. <\/strong>Hublead<\/a><\/strong><\/h3>\n
<\/p>\n
Cold Calling Tools<\/h2>\n
1. <\/strong>Aircall<\/a><\/strong><\/h3>\n
<\/p>\n
2. <\/strong>RingCentral<\/a><\/strong><\/h3>\n
<\/p>\n
3. <\/strong>PhoneBurner<\/a><\/strong><\/h3>\n
<\/p>\n
4. <\/strong>SalesLoft<\/a><\/strong><\/h3>\n
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