.Sales email vs. cold call: When to use each, according to data
Sales is about getting the right message in front of the right prospect. It’s as simple as it sounds, but over my career I’ve seen a substantial and accelerating evolution…
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Sales email vs. cold call: When to use each, according to data
How to blend web analytics and digital marketing analytics to grow better
How HTML, CSS, and JavaScript work together in web design
Brand strategy 101: A marketing pro explains the important elements of a company branding plan
Why your AI-generated content sounds like everyone else’s (and 4 ways to fix it)
Social media SEO: 14 social media strategies to boost SEO
23 feedback form templates and examples
20 best digital marketing agency websites to inspire you
How to create a sales process that drives results, directly from a sales pro
How to create a content style guide [+ free guide & examples]How to blend web analytics and digital marketing analytics to grow better
When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if page views were up. Traffic climbing meant we were winning;…
How HTML, CSS, and JavaScript work together in web design
Do you need to learn HTML, CSS, and JavaScript in web design when you can easily create websites with AI-powered tools? That’s a question that stopped me in the tracks…
Brand strategy 101: A marketing pro explains the important elements of a company branding plan
Whenever I work on branding with companies, I see everyone light up about the tactics. It’s fun to play with logo makers, brainstorm names with ChatGPT, or post their first…
Why your AI-generated content sounds like everyone else’s (and 4 ways to fix it)
There’s a challenge brewing for businesses everywhere. Content is becoming virtually indistinguishable online, and it all boils down to the latest industry disruptor: AI. It’s no secret that AI adoption…
Social media SEO: 14 social media strategies to boost SEO
Social media SEO is a hot topic right now, as it should be. Conversations around search engines and social media marketing have been happening for years, and it’s about time…
23 feedback form templates and examples
If you want to know what your customers think about your brand, you need to ask them. But while many businesses use feedback forms to collect customer insights, my experience…
20 best digital marketing agency websites to inspire you
When you’re building your own brand online, you’ll learn quickly how much your website matters. Through promoting my own projects, I’ve spent many hours studying how top agencies design their…
How to create a sales process that drives results, directly from a sales pro
Sales used to feel like a blank canvas every time I picked up the phone. No map, no rhythm, just intuition and hustle. That might work in the short term,…
How to create a content style guide [+ free guide & examples]
Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found that having a content style guide is vital to getting…