How to Handle Sales Concerns Without Damaging Trust or Losing Deals
.If you treat your prospect’s concern like an objection, you may lose the deal before you've earned the right to win it.
Entrepreneurship through acquisition: When and why this innovation strategy works
As a freelance writer, I constantly learn about new industries and how they work. Lately, I’ve started to learn more about entrepreneurship through acquisition. In my former life as a…
Entrepreneurship through acquisition: When and why this innovation strategy works
As a freelance writer, I constantly learn about new industries and how they work. Lately, I’ve started to learn more about entrepreneurship through acquisition. In my former life as a…
Entrepreneurship through acquisition: When and why this innovation strategy works
As a freelance writer, I constantly learn about new industries and how they work. Lately, I’ve started to learn more about entrepreneurship through acquisition. In my former life as a…
Why Replacing Human Salespeople with AI Is a Mistake for B2B Companies
AI can mimic voices, take orders, and even argue it's human—but it still can't build trust the way a real person can.
20 Creative Spring-Themed Sales Email Templates to Use
Last spring, I was hired to write emails for a client’s product launch promotion. Their last spring sale email campaign had bombed — open rates barely broke single digits, and…
20 Creative Spring-Themed Sales Email Templates to Use
Last spring, I was hired to write emails for a client’s product launch promotion. Their last spring sale email campaign had bombed — open rates barely broke single digits, and…
20 Creative Spring-Themed Sales Email Templates to Use
Last spring, I was hired to write emails for a client’s product launch promotion. Their last spring sale email campaign had bombed — open rates barely broke single digits, and…
Why Salespeople Must Avoid Becoming a Commodity in the Age of AI, Automation, and Blue Ocean Disruption
Even the most innovative product or service will one day become a commodity—but the salesperson doesn't have to.
What the buyer’s journey looks like in 2025: Action-packed insights from 4 major studies
The modern buyer’s journey is far from linear. It’s complex. It’s unpredictable. And it’s constantly evolving. But that complexity shouldn’t discourage you. I think successful businesses today are the ones…