How I use content mapping to deliver the right message at the right time
.A few years ago, I led a product launch campaign for a SaaS platform targeting mid-sized marketing teams. We had solid content — blog posts, email drips, webinars — but…
My 12+ favorite SEO tools for auditing and monitoring websites
People love SEO analysis tools. I know because I’ve been sharing my most-used SEO tools on LinkedIn for years, and these posts have always been amongst my most popular, getting…
The best AI agents for sales on the market — here’s what I tested and expert takes
Last year, I hit a wall trying to scale sales as a solo consultant. I was doing strategy calls, sending follow-ups, chasing proposals — basically playing rep, manager, and ops…
Cold calling: What it is & how to do it right
I still remember the first cold call that truly humbled me. Not the first one I ever made — that one was bad, sure, but I was too naive to…
Agile UX: Design faster, better with user feedback
When it comes to launching a website or web page, you could spend years trying to build the perfect experience. However, most businesses don’t have the luxury of waiting that…
14 best AI SEO tools & how I use them [new data]
Keeping up with the best AI SEO tools can feel like a full-time job. While we all know that tools help us to do our jobs better and faster, finding…
How marketers can still thrive in a recession: Expert and data-backed tips
When life gives you lemons, make lemonade. Right? There’s a lot to glean from turbulent times like the 2008 recession and the more recent COVID-19 pandemic. Within these periods are…
Tasting marketing: What a viral YouTube star wishes marketers knew
I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers… … but I will say that I’m unreasonably excited to share today’s interview.…
7 best CRMs for pest control companies in 2025
Managing a pest control business means juggling customer appointments, technician schedules, service plans, and follow-ups. A traditional spreadsheet or generic tool simply can't keep up. That’s why teams are turning…
Red Ocean Strategies
1. Be the Value Creator, Not a Vendor In Eat their Lunch, you will find that you are the value. Your conversation is valuable for your prospective clients. Let your…