If you’re like me, you’ve asked this question: What is the difference between a salesperson and a business development representative (BDR)? Well, here’s what I found. A salesperson usually deals…
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars in my eyes — CFOs focus…
As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store that I've never heard of before. It felt completely random,…
During my time as a B2B sales rep, my voicemail greetings started off being long-winded, pitchy, and wordy. I thought that having a good voicemail greeting consisted of saying all…
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By…
In today's competitive B2B landscape, companies are continuously looking for ways to drive growth, accelerate their sales pipeline, and close deals faster. A well-executed growth sales strategy is the key…
In today’s crowded and hyper-competitive sales environment, standing out can seem like a daunting challenge. Every seller is vying for attention, each promising a better solution, a more efficient process,…
If you want to launch a WordPress website but you're on a tight budget, I can understand the appeal of free WordPress hosting.
Most small businesses know the frustration of scaling their tech all too well. As they address their pain points in day-to-day operations, they find themselves buried in tedious setup processes,…
Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that business, you’re missing the point entirely. I've been testing AI…
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