Marketing without the cringe: Jayde Powell on Gen Z audiences
.I am “just threw out my back while turning to adjust my seatbelt” years old, so I was especially excited to talk to Jayde Powell, who’s made a name for…
How to win more sales with an optimized distribution strategy
I feel like starting a retail business has never been easier — there’s a YouTube video and tool for everything. But growing one is exceedingly challenging. To survive in a…
How to register your website’s domain name (for free)
In my experience, figuring out how to register a website domain name is the easiest part of the process. It‘s actually picking the name in the first place that’s the…
The cold calling framework every rep needs to beat the summer sales slump
Cold calling might be the most dreaded activity in sales, especially during a slow season. As someone who‘s trained countless sales professionals at HubSpot, Stage 2 Capital, and Harvard Business…
How to reduce marketing tool sprawl without losing the functionality you need
Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing 27.8% growth year-over-year. But here's the uncomfortable truth: marketers estimate…
8 best sales tools for small businesses to consider
Finding the right sales tools for small businesses can make the difference between chasing leads endlessly and closing deals with confidence. As someone who has worked closely with a small…
How to add HTML embed codes to your website [quick tip]
As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about promoting your social presence via your website? Embedding enables you…
Strategic planning: How it supports a perfect sales operation
I’ve led two sales teams at SaaS and was a salesperson myself. I spoke to hundreds of C-level salespeople and founders from enterprises like Coca-Cola to different IT vendors. When…
How I grew my Substack by 7,000% in less than 3 years without burning out
The newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands and celebrities are joining the bandwagon. Boasting more than five…
Condé Nast marketing leader shares her framework for destroying your imposter syndrome
When I spoke to this week’s master in marketing, I was surprised at how seamlessly she had combined her two professional loves, digital marketing and life coaching. I’ll admit to…