Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing 27.8% growth year-over-year. But here's the uncomfortable truth: marketers estimate…
As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about promoting your social presence via your website? Embedding enables you…
The newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands and celebrities are joining the bandwagon. Boasting more than five…
When I spoke to this week’s master in marketing, I was surprised at how seamlessly she had combined her two professional loves, digital marketing and life coaching. I’ll admit to…
Managing relationships across healthcare professionals (HCPs), healthcare organizations (HCOs), and complex regulatory requirements makes choosing the right CRM critical for pharmaceutical companies. Whether you're tracking drug samples, coordinating clinical trials,…
There‘s more to healthcare than the visit itself. Whether you’re a doctor’s office, dental practice, or senior living facility, you know that consistent, personalized communication is key to meeting patients’…
Spreadsheets and manual processes can hold back your wholesale business from growing. As wholesalers face increasing pressures to deliver faster, maintain accurate inventory visibility, and provide exceptional customer service, the…
With college enrollment trending downward and experts anticipating a “demographic cliff” in 2025 — having a higher education CRM is absolutely vital to ensuring a thriving institution. A CRM is…
For the past ten years, I’ve lived and breathed marketing. I’ve run social campaigns, worked with influencers, created content, built affiliate programs, and everything in between. One factor unites everything:…
If missed appointments, mismanaged invoices, and fragmented customer communication are draining your revenue, it’s time to consider implementing a CRM for plumbers. The right platform helps reduce no-shows, speeds up…
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