I tested content experience platforms to find the best one — here are the results

For years, I relied on a solid CMS to create digital experiences, but no matter how much I tweaked templates or optimized for SEO, the results always felt flat. The…

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Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth

Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance indicators (KPIs) often give leaders signals to determine if…

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Here’s how (and why) marketers are using AI-generated content [new data & tips]

Did you see the viral AI ad aired at the NBA finals? Crazy visuals, impeccable product integrations, 3.3M views on X. I almost couldn’t believe it was completely AI-generated content.…

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5 best investment management CRMs in 2025

Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal with high-stakes portfolios, detailed reporting cycles, and strict compliance rules — all of which require…

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5 best CRMs for gym businesses in 2025

Managing a successful gym requires more than just great equipment and passionate trainers. With fitness members increasingly expecting seamless digital experiences, gyms need robust customer relationship management (CRM) systems to…

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Buyer’s journey vs. customer’s journey — what makes these paths different, and where they intersect

When I first started consulting for B2B SaaS companies, I made the mistake of thinking the buyer journey and the customer journey were basically the same thing — just two…

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Accounting basics that will help your business grow better

Most sales pros think their job ends when the deal is signed. But if you don’t understand how those deals affect your company’s bottom line, you’re selling blind. When I…

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5 best CRMs for real estate businesses in 2025

Managing relationships in real estate is more than just remembering names and dates — it’s about nurturing trust through every stage of the buying or selling journey. However, with high…

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I tested 5 AI cold email generators, here’s what I found

Before starting my career in marketing, I was a business development admin for a relatively large local college. Part of my role was to generate sign-ups for apprenticeships and short…

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How AI business analytics can level up your data game (+ expert tips)

I’ve adopted AI into many parts of my business, particularly in marketing and operations. Yet, I wasn’t making the most of what AI could bring to my business. I hadn’t…

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