.Buyer persona essentials: My top tips & examples to inspire yours
As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store that I've never heard of before. It felt completely random,…
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During my time as a B2B sales rep, my voicemail greetings started off being long-winded, pitchy, and wordy. I thought that having a good voicemail greeting consisted of saying all…
The definition of a buyer persona [in under 100 words]
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By…
Sales Growth Strategy: How to Accelerate Your B2B Sales Pipeline
In today's competitive B2B landscape, companies are continuously looking for ways to drive growth, accelerate their sales pipeline, and close deals faster. A well-executed growth sales strategy is the key…
The Personal Sales Strategy: How to Stand Out in a Competitive Market
In today’s crowded and hyper-competitive sales environment, standing out can seem like a daunting challenge. Every seller is vying for attention, each promising a better solution, a more efficient process,…
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Most small businesses know the frustration of scaling their tech all too well. As they address their pain points in day-to-day operations, they find themselves buried in tedious setup processes,…
YouTube, newsletters, and X — the AI workflows that will help you dominate them all
Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that business, you’re missing the point entirely. I've been testing AI…
How to scale your hypergrowth marketing team from 5 to 25 people using this template
In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. The lean marketing team that got a business…
16 best practices for email design, according to an email marketing consultant
Email design is a mix of art and science. You can have the best email body copy ever written, but if your design and layout don’t support it, it can…