This behavioral science principle can make your billboard go viral, here’s how
30 creative lead generation ideas to try (& why marketers recommend them)
From third-party cookies to zero-party data: The new rules of email engagement
I tested 2025’s most realistic AI voice tools — here’s what blew me away
From third-party cookies to zero-party data: The new rules of email engagement
I tested 2025’s most realistic AI voice tools — here’s what blew me away
Why You Should Reject Sales Titles and Embrace the Role of Sales Expert
How I localized AI-generated emails for international markets without losing the human touch
How to get more followers on Instagram: 17 ways to your first (or next) 1000
How I localized AI-generated emails for international markets without losing the human touchLet’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to waste. So, where do you…
At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing AI-driven campaigns that feel alive; they’re innovative,…
At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing AI-driven campaigns that feel alive; they’re innovative,…
A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a tool and a creative collaborator,…
A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a tool and a creative collaborator,…
There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far from a simple task. You are competing with other businesses,…
There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far from a simple task. You are competing with other businesses,…
We all know AI assistants can help with marketing tasks. But, here's what most people are missing: Using AI as a prompt engineer is where the real productivity gains happen.…
We all know AI assistants can help with marketing tasks. But, here's what most people are missing: Using AI as a prompt engineer is where the real productivity gains happen.…
I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But, they’re just not seeing the results they want. Add that…
.